Online events have become more and more popular today, especially during the 19-year covid translation phase that has yet to be left behind. It is considered an important advertising channel in the era of booming technology.
Online events have become more and more popular today, especially during the 19-year covid translation phase that has yet to be left behind. It is considered an important advertising channel in the era of booming technology. How to organize a successful online event? Bo Décor - Vietnam event planner provides some useful suggestions below for your reference.
Suggestions for online event planning
Select a suitable online channel
Most companies often organize online events on a microsite designed as a standalone website or dedicated to a separate section on their website. A microsite is designed to cater to online event planning in a given program. This gives the business a website with functions that best serve the idea of the event. This new site may be used temporarily during a marketing campaign related to the theme of the event.
One of the best solutions currently chosen by many businesses is to build a campaign on a forum or an intermediary social networking site like Facebook, Zing Me, and more. This can save money and create a wide connection with the communities available on those social networks.
To choose the right channel for the event, you need to define the needs and purposes of your business based on different criteria such as coverage; appropriate features and customer connection, and more. The assessment and analysis of the essentials will help you choose the right online channel to optimize costs and achieve high efficiency based on the event plan.
Consider the nature of online events
About the audience: If you build your own site and have a special media campaign to promote, you can target the audience you want to reach. However, if you are running an event on a social networking site, you need to consider a social network that has a target audience.
About the Event nature: How to choose a social networking site needs to consider the nature of the event. One of the most common internet events are contests such as online exhibitions, online exchanges, or scoring games, and more. These contests will be more suitable for displaying, measuring views, commenting, voting, and more.
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Factors that evaluate the effectiveness of an online event
The advantage of an online event is that numbers can be measured quite accurately according to set criteria and goals. Some criteria to help you evaluate the effectiveness of the event include:
Page traffic: the number of people who attend the event, the date and time they visit your event
Attendee information: attendee information, age ratio, gender, and more.
Level of interaction: Number of entries, number of votes, number of comments, number of work views, and more.
Conversion rate: the percentage of visitors who signed up for the game to receive a gift, the percentage of people who signed up for the sample product, the rate of response per view, and more.
The level of spreading your message: news that customers have shared, sent to friends via Yahoo Messenger, social networks, and more.
Please contact Bo Decor Vietnam to prepare for upcoming online events.
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