Based on Maslow's needs pyramid, people have 5 basic needs in life. Applying it in the events, these 5 needs represent the guests' desire.
Based on Maslow's needs pyramid, people have 5 basic needs in life. Applying it in the events, these 5 needs represent the guests' desire. How to apply this theory properly to help you “conquer” all the guests at an event? Let's find out with Vietnam event agency Bo Decor in the article below.
Basic needs of customers
To meet the needs of customers, you need to prepare an event in a well-ventilated space with the ideal temperature and ensure a clean and scientific, and reasonable treatment.
Then, we should consider carefully the menu element at the event. The menu with water, coffee, and tea is highly recommended to please the guests at your event.
A perfect event should ensure that every position in the auditorium can hear and see the stage clearly. At the same time, it is open enough for new guests to observe the surrounding space and activities.
Preparing a good network and wifi network is also one of the factors that you need to prepare well to satisfy customers. It also brings a lot of benefits for you by allowing guests to film, take photos, and upload live events right on social networking platforms. This is very beneficial in marketing and promoting your event in a broader and more useful way.
The need for safety
To help customers feel comfortable and secure when attending the event, you need to ensure the safety of all guests during the event in the best way from check-in queues to communication, in which communication needs to be professional, friendly, and open. You can provide additional maps, signage, and vehicles - in case the venue is very large or complex.
To ensure the safety of your customers, you need to prepare surveillance security systems with a well-arranged security team. This will help guests feel secure when attending the event and comfortably receive information without having to worry about any reason.
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The trust of customers
In the event, the most important goal is the connection between the event and the guests. To add more connectivity to the event activities, you can add the participants' names in the name tag and on the app/group of the event, arrange appropriate seats and easily navigate back and forth, and more. At the same time, the small games and activities in the event will increase the interaction and connection between customers and the organizers in a better way.
Self-esteem
How can you make sure everyone feels recognized, honored, and respected in an event? That is, you should give guests every opportunity to contribute to the event. Asking questions and encouraging participants to answer and express their opinions is a very useful way to increase engagement and make everyone feel respected during the event.
After the event, you should send a sincere thanks to guests and look forward to receiving their feedback and suggestions on the program. This is also a way to show your respect to your guests and create motivation and excitement to care about and attend your next events.
Self-awareness
Everyone attending the event wants to learn and update more useful information about the issues they are interested in and looking for. Attending the event and leaving with inspirational and useful knowledge that improves lives and personal experiences is something every guest expects. This is the highest factor that makes the perfect success of an event.
The information offered on the event website, company website, or personal blog or using the social media #hashtag for guests to access and follow at any time. This is the necessary job for you to communicate and expand the reach of customers in the most useful way.
With the above sharing of Bo Decor hope you will be able to conquer every guest to achieve a perfectly successful event.
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