Event organization is currently an effective marketing tool to attract customers' attention to products and services and increase customer interest in brands.
Event organization is currently an effective marketing tool to attract customers' attention to products and services and increase customer interest in brands. A lot of big companies spend millions of dollars on high-end events every year, which in turn receive huge sales growth and brand awareness. To be successful, however, you need to choose the right event timing with a clear marketing aim. At the same time, you need to coordinate with advertising and PR activities to bring the event to succeed as expected.
The right time to do an event
The outdoor event agency in Saigon Bo Decor Vietnam suggests a number of suitable times to organize events as follows:
The occasion of the opening
The purpose of the occasion of the opening is to increase the brand awareness of the customer, and this is a good time to organize an event. The opening event should pay attention to create its own mark and convey the message of the brand so that customers know the existence of the brand and have a good brand experience.
In the opening event, creating a new impression on customers is better. You do not have to follow the "trail" such as testing the machine or cutting the opening ribbon. If possible, apply the company's signature product on an opening day. For example, an electronics store might use a remote to open doors or hang banners.
Creativity doesn't have to be solely on the decoration, you can impress through invitations, opening deals, performances, or celebrity appearances. somehow, to name a few.
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Launches new products
Not only introducing products, but new product launch events also organizing performance and entertainment to attract the attention of customers. However, keep in mind that the main purpose of that party was the product. Therefore, do not let long entertainment programs make customers forget the reason they come to the event.
Holidays
A year has many holidays such as National Day, International Women, New Year, Christmas, Halloween. All are the right time for you to organize events for customers. It is important to define what you want to convey during the holiday season and focus on delivering that message.
Meet celebrities
Celebrities have a great deal of appeal to a niche, and their presence will bring many benefits to your marketing program. To choose the right celebrity, you must consider their schedule, personality, and image to compare with your brand's upcoming marketing goals. Then, do promotional activities, PR for this event to the audience you want to attract through the event.
Co-financing
To save time and effort but still create a good marketing effect, you can co-sponsor available programs such as charities, birthday parties of other businesses, exam programs. sports competitions, meetings, and more. However, please choose the event that matches your marketing goals.
Anniversary
Holding an anniversary event is a way for businesses to show their pride in having worked for a long time in the industry. Thereby, businesses can also strengthen customers' confidence and emphasize with them the role of businesses in the market. This is also an opportunity for you to grow your leads and expand partnerships.
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