You are about to launch a new product but still have no idea how to promote it? Please refer to the following suggestions with Vietnam event agency Bo Decor Vietnam.
You are about to launch a new product but still have no idea how to promote it? Please refer to the following suggestions with Vietnam event agency Bo Decor Vietnam.
Ideas about product promotion events
1. Press conference
The press conference is the first event that any company will think of when launching a product to act as official communication for the product. This is called the press release step - communicating product messages through media channels. On a press release, you just need to prepare a short and complete message to focus on your target audience.
Most of the cost of press conferences is about inviting reporters, booking on newspapers and magazines, behind-the-scenes work, transportation and setup costs.
2. Event Launching
Following the press conference, you should consider the time to hold Event Launching. Press conferences only put photos or videos of your product in the press. Event Launching is the main way for you to bring products to the market, reach users directly and help them feel more authentic about the product.
You can invite more reporters to promote communication. What you need to pay attention to in this event is how to create an impressive event? Should use "keymoment" to create outstanding product appearance in the event? It all depends on the creativity of the professional event planner team.
The event items included invited reporters, parties, logistics, gifts, product trials, and more. Consequently, event costs are often very high.
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3. Activation - Sampling
There is nothing better convincing customers than inviting them to try the product or see for yourself what the product can do for themselves or their lives. Therefore, you should organize Activation - Sampling in places with many target customers such as markets, supermarkets, shopping centers, and more depending on the nature of the product.
During the event, you need to create a vibrant activity to attract customers to attend. This event cost is not high suitable for medium priced items.
4. Roadshow
This is a major event, showcasing on the go or to public venues. The feature of this event is the ever-changing location, and it is also the way for the event to reach customers on a large scale. At the same time, you can combine many other event types to create a variety of activities at different stops.
However, this event cost is often difficult to determine, furthermore, event organizers need to comply with administrative procedures to apply for permits in public places.
Depending on your item and budget, please determine the appropriate event format or contact Bo Decor Vietnam for our best support.
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